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Paper · 2010.04625 · EMNLP Findings · 2020

Examining the Ordering of Rhetorical Strategies in Persuasive Requests

Jiaao Chen, Jon Saad-Falcon, Omar Shaikh, Duen Horng, Yang, Diyi Chau

arXiv · PDF · Open in the Atlas

Code that ran

We lifted 7 functions out of this paper's own repositories and ran 4 of them in a sandbox. "Ran" means the function executed on a synthesized input and returned a value. It is not a reproduction of the paper's results.

RepositoryRoleRan
GT-SALT/Persuasive-Orderings canonical 4 of 7
FunctionStatusWhere it lives
check_ack_word Ran GT-SALT/Persuasive-Orderings/code/utils.py
code served (permissive licence) · get_code("18e1fda964420c55")
get_samples Ran GT-SALT/Persuasive-Orderings/code/editing_utils.py
code served (permissive licence) · get_code("c99352811ce651f3")
sentence_tokenize Ran GT-SALT/Persuasive-Orderings/code/utils.py
code served (permissive licence) · get_code("cc5309b424f14414")
transform_format Ran GT-SALT/Persuasive-Orderings/code/utils.py
code served (permissive licence) · get_code("92c8bed197d8b043")
fix_bad Not yet run GT-SALT/Persuasive-Orderings/code/editing_utils.py
code served (permissive licence) · get_code("6ab05259e173403b")
get_content_strat_vector_details Not yet run GT-SALT/Persuasive-Orderings/code/dataset_iterators.py
code served (permissive licence) · get_code("b0a783a0bb5478f4")
validate Not yet run GT-SALT/Persuasive-Orderings/code/vae_train/vae_utils.py
code served (permissive licence) · get_code("e5ce471a81547224")

Repositories linked to this paper

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Abstract

Interpreting how persuasive language influences audiences has implications across many domains like advertising, argumentation, and propaganda. Persuasion relies on more than a message's content. Arranging the order of the message itself (i.e., ordering specific rhetorical strategies) also plays an important role. To examine how strategy orderings contribute to persuasiveness, we first utilize a Variational Autoencoder model to disentangle content and rhetorical strategies in textual requests from a large-scale loan request corpus. We then visualize interplay between content and strategy through an attentional LSTM that predicts the success of textual requests. We find that specific (orderings of) strategies interact uniquely with a request's content to impact success rate, and thus the persuasiveness of a request.

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